Personalization Showcase

Explore how our CDP matches user segments to personalized content. Each card below represents a banner variant and its trigger conditions.

High Priority Overrides

Churn Prevention

Priority: 1

Apologetic message shown to users who submitted a high-priority support ticket

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💝

We are sorry you are having issues. Our team is on it.

Churn Risk

Triggers

Churn Risk

Underlying Logic

Churn Risk
Submitted High Priority Ticket
IF rule_churn_risk THEN APPLY "Churn Risk"

Example User Journey

1. Navigate to /support 2. Select "Defective Product (High Priority)" 3. Fill out and submit ticket 4. Return to /shop to see banner

Brand Welcome

Priority: 2

Welcome discount for users who discovered the brand through social ads

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👋

Thanks for checking us out on Social! Here is 10% off.

Brand Aware

Triggers

Brand Aware

Underlying Logic

Brand Aware
Viewed 3+ Ads
IF rule_brand_aware THEN APPLY "Brand Aware"

Example User Journey

1. Navigate to /feed 2. Scroll through and view 3+ sponsored ads 3. Trigger "Brand Aware" segment 4. Visit /shop to see welcome offer

Coffee Lover Special

Priority: 3

Targeted promotion for users showing strong interest in coffee products

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Wake up happy! 20% off all Coffee accessories.

Coffee Lover

Triggers

Coffee Lover

Underlying Logic

Coffee Lover
Viewed "Coffee Maker" 2+ times
IF rule_coffee_lover THEN APPLY "Coffee Lover"

Example User Journey

1. Navigate to /shop 2. Click on "Coffee Maker" product 2+ times 3. Trigger "Coffee Lover" segment 4. See personalized coffee discount banner

Standard Segments

Tech Enthusiast Promotion

Priority: 4

Deep discount for users browsing multiple electronics products

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50% off all Electronics for you!

Tech Enthusiast

Triggers

Tech Enthusiast

Underlying Logic

Tech Enthusiast
Viewed > 2 Electronics
IF rule_tech_lover THEN APPLY "Tech Enthusiast"

Example User Journey

1. Navigate to /shop 2. View 2+ electronics products (Headphones, Smart Watch, Laptop Stand) 3. Trigger "Tech Enthusiast" segment 4. See electronics-specific promotion

High Intent Urgency

Priority: 5

Urgency-driven offer for users showing strong purchase intent

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🔥

Free Shipping if you order in the next 10 minutes!

High Intent

Triggers

High Intent

Underlying Logic

High Intent Shopper
Viewed > 3 products
IF rule_high_intent THEN APPLY "High Intent"

Example User Journey

1. Navigate to /shop 2. Browse and view 3+ different products 3. Trigger "High Intent" segment 4. See free shipping urgency banner

Cart Recovery

Priority: 6

Recovery message for users who added items but haven't purchased after 30 seconds

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🛍️

Did you forget something? Here is a 10% coupon.

Cart Abandoner

Triggers

Cart Abandoner

Underlying Logic

Abandoned Cart
Items in cart > 30s w/o purchase
IF rule_cart_abandon THEN APPLY "Cart Abandoner"

Example User Journey

1. Navigate to /shop 2. Add product(s) to cart 3. Wait 30+ seconds without purchasing 4. Trigger "Cart Abandoner" segment 5. See recovery banner with coupon

Default Welcome

Priority: 7

Default banner shown when no specific segments have triggered

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👋

Welcome to our store!

Triggers

Default Fallback (No triggers)

Example User Journey

1. First-time visitor to /shop 2. No behavioral triggers yet 3. See generic welcome message